With the most years of experience in memory care, Vista Cove at Rancho Mirage staff members provide compassionate and personalized services to each resident with cognitive impairment. With the leadership of our CEO, Executive Director, Director of Resident Services, and Medical Director, who combined have more than 100 years’ experience, our team is trained and mentored in caring for individuals with Alzheimer’s and Dementia.


Floyd Rhoades, MDiv

Founder and Chief Executive Officer

After serving as a PCUSA minister for more than seven years, Floyd Rhoades embarked on a career as a long-term care executive and worked in various leadership capacities with national companies. His experience includes working with public, private and new start-up organizations as well as leading an initial public offering before becoming the CEO of Vista Cove Senior Living, a company he and his investment partners founded in 2004. In addition to his duties as Chief Executive Officer of Vista Cove at Rancho Mirage, Floyd is a part-time pastor of SERVE Ministries at the Palm Desert Community Presbyterian Church. He received his BA from Miami University in Oxford, Ohio, and M. Div. degree from the McCormick Theological Seminary in Chicago, Illinois. Floyd’s interests include volunteering in his community. He is past chair of the Coachella Valley Rescue Mission Board of Directors (2010-2018), a member of the Board of Directors for Riverside County Desert Mental Health and an Advancement Board Member of the California State University, Palm Desert Campus.

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Jack Poyfair, LVN

Executive Director

A Licensed Residential Care Facilities for the Elderly (RCFE) Administrator, Jack Poyfair, LVN, is the Executive Director of Vista Cove at Rancho Mirage. Prior to his Executive Director position which he started in September 2004, Jack worked for the Visiting Nurse Association Hospice in Palm Desert and Southcentral Foundation Family Medicine Clinic in Anchorage, Alaska. Jack decided to become nurse at an early age because of his experience in watching a hospice nurse take care of his father.  He received his LVN license from the Emily Griffith Opportunity School in Denver, Colorado. He enjoys cooking, hiking and spending time with his rescue dog, Denver.


Rebecca Giordano, LVN

Director of Resident Services

The Director of Resident Services for Vista Cove at Rancho Mirage, Rebecca Giordano is a licensed vocational nurse and is certified as a Residential Care for the Elderly (RCFE) Administrator. She received her nursing license from Concorde Career Institute in North Hollywood, California. Rebecca has worked in almost all areas of nursing since 1997 and has always preferred working with geriatric patients.  Her grandfather had Alzheimer’s, so her experience with helping him led to a career of providing care and support for individuals with memory loss and their family members. She joined Vista Cove in July 2005, which was her first job in an assisted living setting. She loves to spend time with her family, travel and entertain.


Gerry Neighbors

Director of Marketing & Community Relations

The Director of Marketing & Community Relations for Vista Cove at Rancho Mirage, Gerry Neighbors has the privilege to walk beside our families in their journey with their loved ones as they join our memory care community.  Gerry certified as a Residential Care for the Elderly (RCFE) Administrator. She received her Bachelors Degree in Marketing with a Minor in Art from California State University, Fullerton and joined Vista Cove in May 2021. Gerry loves to volunteer in our community, cook and most of all, spend time with her family.  Caring for people is one of Gerry's innate personality traits.


Caesar Julian, DO, MD

Medical Director

Caesar Julian, DO, MD, began working as the Medical Director of Vista Cove at Rancho Mirage when it opened in 2004. He received his doctoral degree for osteopathic medicine from the Philadelphia College of Osteopathic Medicine and Surgery in Pennsylvania and medical degree from California College of Medicine in Los Angeles. In addition, Dr. Julian is certified as a medical director in post-acute and long-term care medicine. He worked for many years in long-term care and also had a private practice in family medicine. When asked about why he’s stayed with Vista Cove for so many years, he explained, “The owner has dedicated his life to providing the best long-term care for individuals with Alzheimer’s and other related Dementia and the staff are stable, reliable and dedicated to their work.” During his free time, he enjoys reading, writing and music.

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Ruth Barnard

Business Office Manager

Ruth joined Vista Cove on September 1, 2020 as our Business Office Manager. Originally from Texas, she moved to California shortly after graduating high school and decided to stay in California and raise her 3 boys with her husband. Ruth has been in the Customer service & hospitality industry for many years and moved her way up to management, leading her to Vista Cove. Ruth loves spending time with her family, camping, hitting the beach and watching sports.  

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Maribel Becerra

Dining Services Director

Bio in construction.

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Selene Martinez

Life Enrichment Activities Program Director

Bio in construction.

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Jorge Gonzalez

Maintenance Director

Bio in Construction.

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Pat Kaplan

Consultant and Alzheimer's Advocate

Pat Kaplan is a co-founder of Alzheimers Coachella Valley, a 501(c)(3) nonprofit organization, whose mission is to provide charitable services and support for persons with impaired cognition. Pat received her BA in Sociology from the University of Washington in Seattle, Washington and Gerontology Certificate from the University of California at Riverside and is licensed by the State of California as an Administrator for Residential Care Facilities for the Elderly. She also works as a consultant with Vista Cove at Rancho Mirage, providing Dementia training for staff and assisting with community relations initiatives.